FUJIFILM Debuts the FUJINON Premista series: Dedicated Cine zooms for Large Format cameras

Fujifilm will release the FUJINON Premista 28-100mm T2.9-3.5 before the end of the year. Together, they cover most frequently-used focal lengths from 28mm to 250mm and the 28-100mm has a constant T2.9 speed across the entire zoom range. The 80-250mm has a constant T2.9 speed from 80-200mm before gradually ramping less than a full stop to T3.5 between201-250mm. They both have a minimum image circle of 46.3mm which provides full coverage of all of the current large format digital cinema cameras available! The 28-100mm is a standard lens that covers 28-100 focal lengths. Since this is normally covered by 6 different prime lenses, the lens can help to save time caused by frequently changing lenses on productions. The 80-250mm will complement the 28-100mm by having identically matched colour balance, as well as matched focus, zoom and isir ring locations and by being the same weight. Fujifilm has been deeply rooted in the film industry since its first product, motion picture film, was launched in 1934. It has been almost 20 years since Fujifilm started research and development of Cine lenses in 2000 and 2017, FUJINON Cine Zoom Lenses were awarded a 69th Engineering Emmy Award by the Television Academy. Fujifilm's 85 years of promotion picture heritage and 17 years of cinema lens experience provide the foundation for all FUJINON lenses. FUJNON's cine lenses have captured stunning images in countless award-winning popular films including Avatar (Mauro Fiopre, ASC); First Man (Linus Sandgren, ASC, FSF); Churchill (David Higgs, BSC), Men In Black: International (Stuart Dryburgh, ASC); Beauty and the Beast (Tobias Schlliessler, ASC), as well as television including Fear the Walking Dead (Adam Suchitzky, BSC), Westworld (Paul Cameron, ASC) The Ranch (Donald A. Morgan, ASC), and Sense8 (John Toll, ASC). PRICE AND AVAILABILITY The Premista 28-100 will have a price list of £30,000 and will be available from August 2019 The Premista 80-250 will have its price confirmed closer to release and will be available before the end of 2019.