Amazon, Viacom & Wonderhood Studios Speakers Join IBC2018

Three new speakers from Amazon, Viacom and Wonderhood Studios have joined the lineup for IBC2018's conference. Max Amordeluso, EU Lead Evangelist Amazon Alexa, Amazon, will deliver a keynote session entitled 'Give Your Vision a Voice' on the opening day of the conference, 13th September. His presentation will explore a variety of avenues, including: how to build a voice strategy with Alexa; why voice experiences are now a crucial part of any multi-platform content business; how to implement an engaging voice strategy for content products and generate new revenues with Alexa Voice Service and Alexa Skills Kit. The following day, 14th September, will see Channel 4's Ex-Chief Executive and Founder of the recently launched Wonderhood Studios, David Abraham deliver the New Platforms keynote. With 'Content creation and funding embraces the multi-platform world', Mr Abraham will explore the new content consumption landscape and threats and opportunities pf the big tech players, as well as advise on the best creative commissioning and finding strategies going forward. His keynote comes as the appetite for premium content has never ben higher across so many platforms, both online and on TV. With YouTube, Facebook, Snapchat, Netflix and Amazon all vying for content, it is boom time for talent both on and behind the screen - but these are also challenging times for traditional business models. "The past 12 months have shown that delivering premium content is crucial for media enterprise to succeed. As the rapidly changing media landscape continues to evolve, forums such as IBC are vital as we explore new business models and opportunities," said Mr Abraham. Tying in with the IBC Conference's major themes for 2018, which include exploring social, mobile audiences, audience engagement, OTT and branded entertaintment, Kelly Day, President of Viacom Digital Studios, will keynote her session dubbed "Get Shorty: How iconic TV brands can be re-cast for social and mobile-first audiences. In this session, 15th September, Ms Day will share her insights into how they newly launched Viacom Digital Studios is leveraging Viacom's brands to create unique, original content for a new generation of digital-native audiences. The IBC Show takes place in RAI Amsterdam from 13th-18th September.